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CEWANG
RIDE THE FUTURE TOGETHER
“A full body workout machine for bikers with immersive technology. Design fit with modern home style.”
It is called the ERA.
Yes, you can get a realest riding experience at home.
RESEARCH&CONCEPT
01
STASTICS
GLOBAL HOME FITNESS EQUIPMENT MARKET SIZE
(USD BILLION) 2018-2027
2027
2018
2021
2024
28.4%
Male
Female
71.6%
GLOBAL CYCLIST POPULATION PERCENTAGES BY GENDER
(PERCENTAGE) 2020
MARKET POSITIONING
Recumbent Bike
Upright Bike
Dual Action Bike
Interactive Bike
Simulator Bike
USER'S VOICE
AN INTERVIEW WITH A TARGET COSTUMER
Q: Do you have any home riding equipment?
A: I have a Magene T300.
Q: Why did you buy it?
A: Keep training is important, especially in severe weathers.
Q: What's wrong with it?
A: I don't like its design; it doesn't match my room's vibe. It's noisy when in use, and the ride feels unrealistic.
Derek Z
Auto Designer
Road and Downhill Biker
INSIGHTS
DESIGN FITS WITH MODERN HOME
LOW NOISE OPERATION
REALNESS & FUN
CONCEPT
HOME STYLE + RIDING ANGLE + PROJECTOR
Next gen simulator bike that fits with modern home design
FORM DEVELOPMENTS
02
THUMBNAILS
01
05
09
13
02
03
04
06
07
08
10
11
12
14
15
16
DEISGN SKETCHES
FEATURES
Turn on the switch at the back
Check the screen projected on the wall
Adjusting the screen by rolling the ring on handle bar
Start riding with joy
03
CMF & DEMENSIONS
DIMENSIONS
1. Sear & Gearbox 587mm
2. Top tube 675mm
3. Top tube diameter 59mm
4. Diagonal tube 770mm
5. Standover height 865mm
6. Total length 1825mm
7. Handle diameter 31.8mm
MATERIAL STUDY
SADDLE
Waterproof PVC
Soft touch
FRAME
Coated aluminum
Satin anodized
HANDLE
Waterproof microfiber
Soft touch
COLOR STUDY
Space Gray
Thunder Gray
Fog White
Aluminum
Thunder Gray
Urban Black
RENDERING & SCENARIO
04
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